Slim Jim

Rules of Thumb

General

• All AT&T papers are based off pre-approved templates. The templates can be found here: data/CREATIVE/AT&T/TEMPLATES/3.2 TEMPLATES.
  • Do Not mess with Style sheets. All copy must use the appropriate predetermined style sheets for both Paragraph and Character Styles found in the template.
  • Do Not move layout around. All text boxes, headers, logos etc should remain stationary.
• Remember to put in the date on all iterations of the file. AT&T likes to see the date
• Please include file information on all files. This helps keep papers straight if the client changes the name in the future. This can be done by going to File > File Information.

Document Title: Name of featured company

Author: Should be Medge - SJ- Job Number

• AT&T treats dashes as such, space ndash space ( – )
• Do not leave orphans if possible

Slim Jim Specific

• Slim Jims are typically handed off as single paged PDFs so unless we are told that they are going to be printed we don't normally worry about page count.

Headers

• Headline/Subhead of paper are to be sentence case
• Orange headers and Black Subheads are to be Title case

AB#

• New papers: Supplied from the Account team
• Rebranded pickup paper: If a paper is a pickup the same AB# will be used but a -0X (next number in sequence) will be added to the end, (i.e., Old paper AB# is 3334, the rebranded paper will become 3334-01. If the Old paper is AB# is 3334-01, the rebranded paper will become 3334-02

Page Numbers

Every corner (starting with content) will have alternating page numbers even though this does not typically get printed