File Naming Conventions
Job Folders
Use the Job Folder template to create a new job by copying it into the client job folder and renaming to:
XXXXX JobName
No underscores are required.
Within each folder, we are using the folders shown at below:
CREATIVE
Put layout files loose in this folder using the naming convention outlined below. As the job evolves to a more finalized set of concepts or production files, move the older layout files into Old Layouts.
Artwork should be organized in folders that match the concept file, so all art for concept 1 will go into a c1 folder. Feel free to use your own subfolders to separate rights managed or specific photo houses.
PLANNING
Will contain the creative brief and any client supplied copy or background. Logos and images used in creative should not be stored here, but moved to either Brand Guidelines, Photos - Logos, or the Art folders.
PRESENTATION
Presentation files should be saved into folders named for the date they are made using the MMDDYY format. Files need not be renamed for internal review, but should follow the instructions outlined below for client presentation.
PRODUCTION
All final files should be copied to the Final folder. For both print and digital projects, designers should collect all final files here at conclusion of job (on applicable jobs only).
A Build folder is a convenience for complex projects that have more than a single single layout, like digital projects with multiple templates.
Final folder is for files released to the client or vendor (including build files, links, etc). If only PDF is released, keep build files in the Build folder.
When packaging finals, go back to the Creative folder, and retire the build file to Old Layout folder.
Keep final working files for all jobs that only require a PDF final output in the build folder
Naming Conventions
File names have 4 common elements, which are always in the same position:
Tracking Code Job Number Client Version Project Name
c1a-XXXXX-v1-Project Name-Optional Description
Always include the hyphens between Tracking Code, Job Number and Client version.
Quest Diagnostics ONLY
- Tracking Code Client Version Project Name Lit Code
- c1a-XXXX-v1-Project Name-XXXXXX
Creative Layout Files
When developing creative files, designers will name files using the rules below without a presentation date. Dates are only attached to client presentation files.
Tracking Code
Concepts are separated into individual files with a numerical concept code (e.g. c1, c2, c3) and appended with an alphabetical version (c1a, c1b, c1c, etc). Each concept file should be a single concept (that may have multiple pages) and not multiple concepts in a single file. Use a hyphen to separate the tracking code.
Multiple concepts can be combined in to project files, either as an Indesign file that places individual concepts, or as combined PDFs. Project PDFs use a tracking code that starts with p1, p2, p3 and the same alphabetical versioning as concept files
Template jobs that don’t require internal creative review can forego this tracking code.
Job Title
Usually, this matches the name provided in Project Seeker, but can include an optional description at end to differentiate multiple components of a project.
Client Version
Client version is updated only after receiving client revisions.
Client Presentation Files
When uploading PDFs to Project Seeker that the AE will present to a client, designers must carefully check that they are renaming the PDF with the following rules:
Tracking Code
Remove tracking codes and combine into a single PDF unless size is a factor.
Job Title
If PDFs are split into separate files by concept, designers will append the Job Title with the concept number separated by underscore (as in 1234_PDMRiskBro_ Concept1 followed by the client version and date).
Client Version
If the PDF is a press-ready or final PDF for media placement, add FIN- to the beginning of the file name.
Example: FIN-c1a-59279-v1 DTC Patient Brochure 8.5x11 Dyanavel with New Copay Card DXR.1177.PR.pdf
Presentation Date
When creating a PDF for client review, designers will append today’s date as _MMDDYY unless the client has another preference.
AT&T must use _MM-DD-YY