AE Mailer (Email)

Creating Slices

• There is a single PSD file with multiple layer-groups that is used to create the slices for template mailers. The PSD file can be found here: data/CREATIVE/AT&T/TEMPLATES/AE 3.1 Templates/AE-3.1 PSD for Slicing/AE-3.1-Template.psd.
  • DO NOT save over the PSD file. Save PSD file in the CREATIVE directory of the job folder.

No-Image Mailers

• For AE Mailers where the client does not provide an additional image, the only slice that needs to be created is the header slice.
  • Crop the image to the first horizontal guide 133px from the top of page.
  • Copy the headline that the client has provided from word doc into PSD file. Use the styles for the headline and subhead (if applicable) that are provided in the PSD file. If the client does not provide a specific headline, use the subject line provided in the communications form.
  • Save the final slice by using the "Save for Web..." option in Photoshop. Save as a JPG, with the "Quality" setting at 75.
  • Final slice should be named with JOBNUMBER-header.jpg (i.e.: if the job number is 12345, the slice would be named "12345-header.jpg"). It is important to include the job number in the slices as we reference this number later in the AE Mailer tool to find old jobs.

Image Mailers

• When the client provides a photo that they would like to include, we generally place this in a cropped circle that lives on the right hand side of page (see template).
  • Use the path on the example image within the template to size and crop the client-provided photo.
  • Crop the image using the guides surrounding the image. The final size of an image slice. Final size should be: 175px x 225px
  • Save the final slice by using the "Save for Web..." option in Photoshop. Save as a JPG, with the "Quality" setting at 75.
  • Final slice should be named with JOBNUMBER-image.jpg (i.e.: if the job number is 12345, the slice would be named "12345-image.jpg"). It is important to include the job number in the slices as we reference this number later in the AE Mailer tool to find old jobs.

Buttons

• Occasionally a client will ask for a button. There is a PSD file to use as your template for this that can be found here: CREATIVE/AT&T/TEMPLATES/AE 3.1 Templates/AE-3.1 PSD for Slicing/xxxxx-button.psd.
  • Make sure there is 20px of space on the right and left of the text per AT&T brand guidelines.
  • Save the final slice by using the "Save for Web..." option in Photoshop. Save as a JPG, with the "Quality" setting at 75.
  • Final slice should be named with JOBNUMBER-button.jpg (i.e.: if the job number is 12345, the slice would be named "12345-button.jpg"). It is important to include the job number in the slices as we reference this number later in the AE Mailer tool to find old jobs.

Programming Email

• Folders for various default AE Mailer templates that should be used as a starting point for any template mailer can be found here: CREATIVE/AT&T/TEMPLATES/AE 3.1 Templates/AE-3.1 HTML Templates

Formatting

• There are template styles for body copy, subheads and hyperlinks. Make best attempt to mesh these with copy provided by client. Review with AE if questions.
• All special characters (en-dashes, regisitration marks, etc...) should be replaced with ASCII code equivalents
• Find and replace all smart quotes (curly) with dumb quotes (straight). Smart quotation characters are not supported.

Solution Provider Versions

Often we are asked to provide additional versions of mailer for Solution Provider Partners. To do this we add the company name and a corresponding logo to the template:

SP and ASP Versions

• In the sign-off section of the email remove commenting from these lines:
[SENDER-alliance_company] and

<img src="TEMPLATE_RESOURCES/alliance-logo.gif">
• For Solution Provider (SP) Version use "alliance-logo.gif" for logo

Wholesale Version

• In the sign-off section of the email remove commenting from these lines:
[SENDER-alliance_company]
• Additional logo is added to the header slice, and new version of header slice will need to be created. This can be found in the PSD template.