Editing Basic Brief

===Rules of Thumb ===
=====General=====
*All AT&T papers are based off pre-approved templates. The templates can be found here: data/CREATIVE/AT&T/TEMPLATES/3.2 TEMPLATES.
**'''Do Not''' mess with Style sheets. All copy must use the appropriate predetermined style sheets for both Paragraph and Character Styles found in the template.
**'''Do Not''' move layout around. All text boxes, headers, logos etc should remain stationary. 
*Remember to put in the date on all iterations of the file. AT&T likes to see the date
*Please include file information on all files. This helps keep papers straight if the client changes the name in the future. This can be done by going to File > File Information. 
:Document Title: Name of featured company
:Author: Should be Medge - BB- Job Number
*AT&T treats dashes as such, space ndash space ( – )
*Do not leave orphans if possible

=====Basic Brief Specific=====
*For the Basic Brief, there are 3 different header image options. The template will be specified at the start of the project
:Basic Brief
:Mobility Basic Brief 
:Healthcare Basic Brief

===Headers===
*Headline/Subhead of paper are to be sentence case
*Orange headers and Black Subheads are to be Title case

===AB#===
*New papers: Supplied from the Account team 
*Rebranded pickup paper: If a paper is a pickup the same AB# will be used but a -0X (next number in sequence) will be added to the end,  (i.e., Old paper AB# is 3334, the rebranded paper will become 3334-01. If the Old paper is AB# is 3334-01, the rebranded paper will become 3334-02

===Page Headers===
The top of every BB will have a page header featuring the title of the paper and page number

===Images ===
*All images should have rounded corners
*All images need to appear at the top or bottom of a column

===Pickup Elements===
*Each BB has two master pages with pickup elements such as styling for charts, tables captions and chart headers. All elements that are applicable in a particular paper should be styled as close to possible as these (unless otherwise requested or told)

===Sharing===
*If a paper is going to have sharing, the information to create the sharing links from will be provide by the AE. 
*To set up sharing links use the template found here: data/CREATIVE/AT&T/TEMPLATES/3.2 TEMPLATES/ShareThis Instructions FINAL.docx

===QR Code===
*If a paper is going to include a QR code, the art will be provide by the AE 
*Keep QR Code orange 

===Lead Form===
*If a paper is going to have sharing, the information to create the sharing links from will be provide by the AE 
*Remember to shorten the box on the right side to be uniform with the spacing on the left side